What I’ve Done
Priority 1: Secondary Income
I’ve finished editing the article here thanks to Azhie, and should have the other one done by next week, so should be able to wrap up the “free” part of this project soon.
Chelsea Soccer School
I met with Dad, Ben and Sue today about potentially working with CSSHK to get them more students.
As it turns out in the past few months they’ve lost a good 70+ students which is almost 10%, a lot by any measure and it’s been a pretty big concern of dad’s and the reality is they need more revenue to cover their expenses.
After talking to dad a lot about some of my new ideas/projects, he connected the dots and said that CSSHK needed my kind of service and that there was definitely good potential to work together and for both of us to win.
Originally I wasn’t that hot about this opportunity because I was more focused on improving my ability with autoresponders and earning money that way, but somehow timing was right and I saw that Ben Malol (a Facebook ads guru) was hosting a webinar about how to use FB Ads to collect leads and generate value for local businesses.
I’ll discuss the specifics of how I’ll generate value for CSSHK below in “What I Learned”, but suffice it to say that running FB ads for small businesses is definitely a way to generate another income (and quite profitably too). There’s definitely value that I can provide for CSSHK that will pay for my services many times over.
It’ll be interesting to see how this turns out, but definitely exciting.
I got paid for my first job here!
A mighty $5.50 ($4.40 when you take away the fee haha) but we all gotta start somewhere and this work in a way also contributes to priority 3 and 4. So while I won’t take any more jobs like this, it’s good for my confidence, for my Upwork track record and my long term portfolio.
Beyond that, I took a bit more time to understand the kind of jobs that are available on Upwork where I feel like I could excel, and it turns out there are a lot of opportunities for email autoresponder work without a lot of demand!
I’ve taken the time to find the right way of organizing my job feeds, so after going thru a few more applications when I have time, I’m confident I’ll be able to land a few more high quality jobs.
I’d Hike That
I managed to write out one more email here, but the bigger thing is almost getting the entire thing onto a email management system. I’ve got one or two more to get onto Mailchimp, but once I get this going, it’ll be really interesting to see how I can connect everything together with Vyper + Facebook Ads and see if this can actually make money.
Priority 2: What I’ve Learned
FB Agency Webinar by Ben Malol
I think this was a huge value adder because FB Ads are a skill set that I already have + understand well (even if I don’t have crazy good results for this yet) and that I can provide value to others.
More importantly though, I can see exactly how I’ll provide that value by explaining how the cost buying leads and doing something for free (for certain clients/companies) is completely outweighed by the LTV of the customers who actually end up staying.
Watching this webinar provided me with the bones of how I can do a presentation for convincing people of the value I can provide to them and in CSSHK’s case, allowed me to show how they could earn up to $3.5 million just from 100 students (which if it costs even $1,000 to acquire a student for a total for $100,000 — is totally worth it).
I believe in the long run helping businesses with a good product multiply their sales/value thru marketing is how I want to add value to this world. Generating leads is a big part of that, so even though this means I’ve ended up with a bigger workload than I hoped, I think it’ll be worth it in the long run.
Freelance to Win by Danny Marguelis
I just can’t seem to get the time to stay on top of this, but the part that I did manage to pay attention to this for actually went down pretty well. I think that what he has to say on proposals/positioning with the profile will make a big difference for Upwork, but in the bigger picture will make a difference when I actually set up a full consulting site and everything.
The only regret is that I can’t stay as on top of this as I would like, but there are unfortunately just other priorities right now that might lead to better opportunities, so I’d rather go in that direction for now.
I’ll work on this as I can.
Messenger Bot Course by Andrew Warner/Mixergy
Now I have to say that this was really cool and there’s definitely a lot of potential here with this course.
Again I wish I could put more time in for this and properly network/connect with some of the other entrepreneurs and Tam/Andrew, but even just the content on this course has been pretty incredible.
There’s so much potential with connecting with customers/clients with this method of communicating that I honestly can’t wait to learn everything here and help other people do it.
I’m glad I got week 1 done, but hopefully can stay on top of this as the weeks go by and do Week 2 just as well.
Beyond the above I also managed to finish “The Boron Letters” and that was a gem of a book!
One day I definitely want to write a series of letters to my own son and teach him as much as I can. Hopefully by that time I’ll have things worth teaching but as soon as I’m done notetaking for “Deep Work”, I’ll write start notetaking for “The Boron Letters.”
Priority 3: Meeting Other Entrepreneurs
Givo (Building up portfolio to apply for positions like TimeOut)
I got this done, and just need to revise it!
Honestly on Jodie’s part she might have to release this as a 3 part series and hopefully dad enjoys it as well, but it was cool to get this story down.
I’ll say the most exciting part about all of this is by end of next week I’ll have the following for my portfolio:
- Autoresponder Sequences
- GA Case study 1
- GA Case stud y2
- Startup Mindset AirBnB article
- Givo CSSHK article
With the above I should have a good amount of flexibility in terms of written work that I’ve done and hopefully will be able to apply for other writing jobs (long term, in person or on Upwork) as needed!
TheDesk (Getting to know previous TimeOut editors)
I still don’t know what’s going to come of this, but I’m glad I did get to meet Matt and Kingsley.
It’ll be cool to see if they can actually implement the autoresponder sequence and hopefully I’ll get to meet them one or two more times so that I can properly ask Matt to refer me to Timeout.
Neville (Potentially adding value thru managing his FB ads + asking him for a reference)
I don’t think this is going to happen unfortunately…not really getting a response out of him.
I’ll follow up once or twice more, but ah well it was a bit of a long shot anyway.
What I’ll Do
Priority 1: Generating Secondary Income
I’d Hike That
I admittedly didn’t write any more emails, but given I have 9+1 and that covers almost 40 days, I think that’s OK.
The more important thing right now is LAUNCHING THIS.
So I would like to:
- Finish uploading the autoresponder sequence
- Set up Vyper.io
- Run my first test with just my existing email list
From there I can probably start running weekly contests to my liker’s on FB + broadcasting my message to new audience members.
It should be a lot easier to get emails compared to purchases, so definitely looking forward to see how this will work out!
Chelsea Soccer School HK
The next steps for this will be interesting, but I think the first thing will be outlining an email to Ben/Raymond/Sue about the next steps.
This email by itself will take a while, and beyond that I’ll have to figure out:
- The Facebook Ad Strategy
- How to use Clickfunnels
- What scheduling software do I want to use
Unfortunately can only do the interview today and write up the case study this week, so hopefully this goes well.
At this point I have too much other work that I can’t apply for Upwork jobs at this moment.
Priority 2: Improving my Skills
Messenger Bot Course by Andrew Warner/Mixergy
There’s not too much that I feel like I can talk about here, just need to continue doing the weekly work, and hopefully have a nice little portfolio going for when I eventually start selling this as a service.
With that said, I do need to figure out the weekly calls/recordings though.
Freelance to Win Course by Danny Margulies
I’ll do my best to stay on top of this, but need to reply Danny Marguelis.
Priority 3: Networking
I’ll follow up here two more times and start replying to all of Neville’s posts, but that will probably be it.
Need to revise this and then send it to Jodie!
Nothing for this week